In the realm of makeup, there's an unsung hero that often takes a backseat to the allure of vibrant eyeshadows, bold lip colors, and flawless foundations: the face primer. While it might seem like an optional step, underestimating the transformative power of a quality face primer can be a grave mistake. This unassuming product holds the key to unlocking a multitude of benefits that can elevate your makeup game to new heights. From creating a flawless canvas to extending the longevity of your makeup, a face primer is a secret weapon that deserves to be in the spotlight. What Is a Primer & What Does It Do in Makeup? A primer is a fundamental yet often underestimated product that lays the groundwork for a flawless makeup application. Think of it as the equivalent of preparing a canvas before painting a masterpiece. A primer serves as the initial layer that preps your skin for the application of other makeup products like foundation, concealer, eyeshadow, and more. Its primary purp...